0.1 s
FIRST IMPRESSION
TRAINED
7 s
SKILL AND
STATUS EVALUATED
45 s
FIXED OPINION -
ALMOST IRREVERSIBLE
What you send back
is not always who you are .
In a few seconds, a perception is formed.
Without words. Without context. Without nuance.
"I don't know which colors suit me."
"My professional career has evolved, my image must follow suit."
"My wardrobe is full and I have nothing to wear."
An image is not just aesthetic.
It is strategic.
METHOD
A.R.C.H.E.
A passage between what you are, what you embody, and what is perceived.
Analysis
Read, understand, structure
Revelation
To develop a clear signature
Consistency
Aligning image and intention
Harmonization
Building a cohesive wardrobe
Execution
Anchor, embody, master
An alignment method.
No makeover.
EXPERTISE
The 6 pillars of image
Six dimensions for a coherent, legible and impactful image.
Colorimetry
Contrasts, intensity, the strategic palette that illuminates you
Wardrobe audit
Concrete construction: keep, adapt, complete
Morphology
The perfect silhouette: lines, volumes, cuts
Clothing styles and registers
Dress code: from formal to casual
Textures and materials
Sensory dimension: detail becomes signature
Posture and presence
Non-verbal signals of credibility: posture, voice, gestures
OFFERS
From methodology to support
Understand. Structure. Embody. The method remains the same. The level of commitment, however, does.
Appearance
Tendency
Superficial
Alignment
Consistency
Sustainable impact
THE IMPACT IN PICTURE
The color, the cut, the posture — everything is decided before the first word
In 0.1 seconds, the brain receives a signal. In 7 seconds, an opinion is formed.
In 45 seconds, she is frozen.
The wrong color
Client meeting
Less favorable colors, less luminous complexion, diluted presence
The right color
Sky blue suit + white sneakers, modern and striking
Client meeting
The wrong color
Management Committee
Strict black. Rigidity, distance, hardened complexion
The right color
Blue + warm tie,
unifying leadership
Management Committee
The wrong posture
Business presentation
Closed posture, downcast gaze, tense shoulders
The correct posture
Open posture, groundedness, smile, radiant presence
Business presentation
The wrong cut
Networking event
Inappropriate outfit, silhouette
blurry
The right cut
Slim fit, memorable in 7 seconds
Networking event
"Color speaks before you. Posture confirms. The cut remembers."
ANNE DESLOOVERE
A demand for detail.
A results-oriented culture.
45 Seconds was born from an obvious truth.
For over twenty-five years, I designed brand identities and structured the offerings that embodied them: collections, packaging, decoration, and layout. Every material, every color, every line was carefully considered and refined. I carried out these projects in international B2B environments, spanning Europe and Asia, with rigor and a focus on results.
What I was looking for in a collection—this balance between material, color, and line—was something that could also be at play on a personal level, between who they are and what they project. Today, I apply these principles to personal identity.
From this realization, my approach was born: six pillars articulated around image, non-verbal communication, and paraverbal communication. I don't pigeonhole anyone; I respect each person's unique identity and empower them to embody it. My role isn't to transform, but to reveal what is already present.
My wish for the people I work with: that they gain impact and confidence, that they radiate when they enter a room.
My role is not to transform, it is to make legible what is already there.
•
Founder
